Focus on MA Ops Issues
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Monday, July 2, 2018
Topic 45: Medical Affairs Insights – A Key Value Proposition
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Overview On this blog we have discussed the challenges of communicating medical affairs value a number of different times. Specifically, w...
Friday, March 11, 2016
Topic 44 – Amarin Settlement and What It Means for MA
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We have been following the developments in the Amarin off-label communication case for awhile and you can find our posts that provide backg...
Tuesday, October 13, 2015
Topic 43 – Use of Net Promoter Score Measures to Evaluate MSLs
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A couple of my clients have discussed the use of the Net Promoter Score lately so I thought I would address it in my blog. Quick backgro...
Friday, September 4, 2015
Topic 42 – The Office-centric MSL
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One of my readers asked me an interesting question: “Are there examples of successful MSL roles that are primarily office-based (minimal ...
Friday, August 21, 2015
Topic 41: The Implications of Amarin. Is It “Good” for MA?
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A number of my friends in MA leadership have been debating the implications of the Amarin case for MA overall. Spoiler alert – I think ...
Friday, August 7, 2015
Topic 40: BREAKING: Court Rules FDA Cannot Prevent Truthful Off-label Promotion
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In a court case that may have huge implications for pharma, a federal district judge in Manhattan ruled that the FDA cannot prevent a c...
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