There are a series of Do’s and Don’ts that I would suggest may make the launch support more effective and satisfying.
DO: Insist representation in the Launch Team
DON’T: Take your seat at the table of the Launch Team for granted
DO: Consider outsourcing as a solution for MA operational infrastructure challenges
DON’T: Rely too heavily on outsourcing companies’ strategic insight and quality assurance
DO: Identify key opinion leaders in a data driven manner
DON’T: Limit the focus of outreach to traditional KOLs
What Do’s and Don’ts would you suggest? Leave your thoughts in the comments.