One of the great challenges for Medical Affairs is determining how to most effectively support a drug at launch. As you may know, drug launch is absolutely critical to the success of a drug. And since in our business that means the penetration of treatment to patients who needs them, MA must view launch as a unique opportunity to educate the healthcare community. In discussing this topic, I will address the following topics:
As usual, I am curious to hear about your experiences at launch. Please share them in the comments.