Have you had the opportunity to follow the Amarin lawsuit
against the FDA? If not, a quick
recap:
Amarin is literally a fish-oil
salesman – they have fish-oil pills that are already FDA approved for the
treatment of very high levels of triglycerides.
They had conducted clinical trials to expand their label to patients
with lower levels of high triglycerides.
The FDA rejected their application.
Amarin decided it wanted to share the results of those studies anyway
since they were positive and sued the FDA for the right to share its data on
off-label use.
The interesting part comes from the FDA response
letter. Putting aside their primary
concern that Amarin failed to work with them before suing them, the letter
signed by Janet Woodcock went on to layout the condition in which Amarin (or
for that matter any pharam company) can share off-label data.
First, the letter reiterated what we already know and have
discussed: the reprint exemption to off label communication – distribute reprints
from peer-reviewed journals, avoid some simple issues like highlighting only
the “good” passages, and you are in the clear.
But then the letter goes on to say that Amarin can also
write up and distribute its own summary of the results of their trial if the
write up:
- Remains factual and does not omit material information or introduce bias
- Includes full data for each treatment group
- States that the current label does not approve of the use
- States that the impact on the off-label use has not been determined
- Shares data about other, known similar studies that may have different results
- Any financial or affiliation biases between the firm and the people who conducted the study
They go on to add that to protect against being misleading
the company should:
- Provide a copy of the current Package Insert
- Provide a copy of any relevant reprints
- Discuss these topics in an educational or scientific setting and not as a part of a promotional discussion or attached to promotional materials
- Discussions should be conducted by persons with the appropriate background or training to accurately communicate scientific information
While that is still a lot of hurdles, that is a long way
from reprints only. And while these are
NOT an official policy now, I think this is telegraphing what we should expect
to see in the upcoming policies.
I particularly like the final bullet point which makes it
clear that these topics need to be discussed by roles that sound very much like
MSLs.
To speculate, if the FDA were to allow establish this as the
policy, it would surely free up MA to proactively share both off label and
label supportive information. That would
be a big improvement for some MA organizations that deny all proactive sharing
of off-label information.
You can find the letter HERE. The juicy bits begin on page 8.
What do you think?
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